How to Add Keywords to Your Website
Follow my tutorial to add keywords for search engines, whether or not you have the ability to edit your HTML source code. The proper keywords help index your website higher in the search engines and influence ad placement.
Things You'll Need:
* A Website or Blog with Administrative rights
1. Intersperse your keywords and key phrases throughout your page title and editable text, as long as you have the option. A prime example? A page set up to promote an Affiliate program. You might not have anything but Java Script links and a few editable text blocks with a dynamic toolbar. If you cannot edit the *keyword script into your HTML source code, you still have an option. Since search engines hone in on "keywords" found in web pages, hide them there. How? Simply add your keyword text in the smallest font/size available, changing the color to match the background. If you have a complex background, add this text at the bottom of the page, making the text and text background the same color. The only way to see this afterward; right-click and "select all." You may find this particularly useful for Blog pages and social networking sites. - See warnings below.
2. Edit your HTML source code. If you already have your list of keywords and the ability to edit, here's what to do. Keywords will remain invisible on the web page, following the script example. Replace the red underscore with your keyword text; separated with commas. Inserted below the head & page title but before the body: <meta name="keywords" content="_">
3. Try Google's free keyword tool, aptly called the 'Google AdWords Keyword Tool,' if you need help choosing keywords for your existing site. Simply enter your web address/URL in the field, fill in the CAPTCHA and click on Search. You will see a representation of recommended keywords and keyphrases, based on what it sees on your site. You can also perform this search based on individual keywords or keyphrases. Scroll down in 'Sorted by' and select 'Show Estimated Avg. CPC.' Although Google has removed the actual monetary value from this view, the rows will adjust accordingly. If you have an AdSense account, login with your account information to make the full set of ideas available to you.
4. Click on any of the bold headers just above the chart, to reorganize the list with the most relevant recommendations on top. The keywords with the highest value may not actually have the highest search volume, but will often have the highest advertiser competition. Most will select the highest value, even though it may not have a high search volume. Selecting a mix of high value/high competition, to cover the bases. Save your selections in a text file. Depending on the available choices, pick anywhere from 5 and 20. But, they need to actually pertain to the page content. Sometimes, totally unrelated keywords may appear.
5. Separate each keyword or keyword phrase with a comma. Edit these keywords into the script example mentioned above in Step 2. Remember to include these relevant keywords and keyphrases in your page text.
6. Do not worry about removing repeated words! For example, the keywords & keyword phrases chosen for this article are: how to get traffic to your website, get traffic to your site, seo services, free search engines, web site submit and web marketing tools. Do my Ads match the article? The search engine bots pick up on reoccurring words, in an effort to figure out the article content.
* Want to submit your site to search engines? Stick with Google, Bing and Yahoo! Most other "search engines" draw feeds from them anyway.
* Multiple site-submitters can actually cause the big three to ignore your website submissions as spam and they could blacklist them altogether.
* If you have to hide your keywords or key phrases, be sure that they apply to the page content. Otherwise, this is considered 'black hat - keyword stuffing' and is definitely frowned upon by Google!
* Always preview the results before you save your changes! If the keyword script is applied properly, the look of your web page will be unaffected.
Copyright 11/26/2008 All Rights Reserved. Questions? Comments? Contact Me